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	<title>Usability</title>
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	<link>http://usabilityexpert.wordpress.com</link>
	<description>A blog about usability as it pertains to web sites</description>
	<lastBuildDate>Tue, 13 Jun 2006 20:10:22 +0000</lastBuildDate>
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		<title>Usability</title>
		<link>http://usabilityexpert.wordpress.com</link>
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		<title>Users are Lazy</title>
		<link>http://usabilityexpert.wordpress.com/2006/05/24/users-are-lazy/</link>
		<comments>http://usabilityexpert.wordpress.com/2006/05/24/users-are-lazy/#comments</comments>
		<pubDate>Wed, 24 May 2006 15:58:07 +0000</pubDate>
		<dc:creator>usabilityexpert</dc:creator>
				<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">https://usabilityexpert.wordpress.com/2006/05/24/users-are-stupid/</guid>
		<description><![CDATA[This may come as a surprise to you, but users are stupid! I&#39;ll post 2 examples, both from sites under my auspices. a) Jiffy Counter dot Com: http://www.jiffycounter.com - A simple addition of a button to copy the code presented to the clipboard enhanced conversions substantially. Apparently most users are too lazy to cut and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usabilityexpert.wordpress.com&amp;blog=160586&amp;post=5&amp;subd=usabilityexpert&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>This may come as a surprise to you, but users are stupid! I&#39;ll post 2 examples, both from sites under my auspices.</p>
<p>a) <a href="http://www.jiffycounter.com/">Jiffy Counter dot Com</a>: http://www.jiffycounter.com -<br />
A simple addition of a button to copy the code presented to the clipboard enhanced conversions substantially.  Apparently most users are too lazy to cut and paste.</p>
<p>b) <a href="http://www.lawyerseek.com/">Lawyer Seek</a>: http://www.lawyerseek.com -<br />
A simple addition of directions to &quot;click here&quot; let users know more clearly that they should click.  Strictly speaking, this may not be a user issue, it&#39;s just a conversion principle.  But I find it kind of scary that users listen to commands so well. Maybe I should think of better things to ask them to do <img src='http://s2.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>That&#39;s all &#8230;</p>
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		<title>Drugs are scary</title>
		<link>http://usabilityexpert.wordpress.com/2006/03/24/drugs-are-scary/</link>
		<comments>http://usabilityexpert.wordpress.com/2006/03/24/drugs-are-scary/#comments</comments>
		<pubDate>Fri, 24 Mar 2006 18:42:20 +0000</pubDate>
		<dc:creator>usabilityexpert</dc:creator>
				<category><![CDATA[Entropy]]></category>

		<guid isPermaLink="false">https://usabilityexpert.wordpress.com/2006/03/24/drugs-are-scary/</guid>
		<description><![CDATA[Is it me, or do too many drugs these days have black box warnings? Here&#8217;s more info from Wikipedia: http://en.wikipedia.org/wiki/Black_box_warning. Do I really want to take a drug that might cause heart attacks, or diabetes, or uncontrollable urges to commit suicide? It makes me wonder if I should take drugs anymore. Does anyone feel the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usabilityexpert.wordpress.com&amp;blog=160586&amp;post=4&amp;subd=usabilityexpert&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Is it me, or do too many drugs these days have <a target="_blank" href="http://www.lawyerseek.com/Glossary.html#black-box-warning">black box warnings</a>?</p>
<p>Here&#8217;s more info from Wikipedia: <a href="http://en.wikipedia.org/wiki/Black_box_warning">http://en.wikipedia.org/wiki/Black_box_warning</a>. Do I really want to take a drug that <i>might </i>cause heart attacks, or diabetes, or uncontrollable urges to commit suicide?<br />
It makes me wonder if I should take drugs anymore. Does anyone feel the same way?</p>
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		<title>Breadcrumb navigation and duplicate content (SEO)</title>
		<link>http://usabilityexpert.wordpress.com/2006/03/21/breadcrumb-navigation-and-duplicate-content-seo/</link>
		<comments>http://usabilityexpert.wordpress.com/2006/03/21/breadcrumb-navigation-and-duplicate-content-seo/#comments</comments>
		<pubDate>Tue, 21 Mar 2006 21:15:16 +0000</pubDate>
		<dc:creator>usabilityexpert</dc:creator>
				<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">https://usabilityexpert.wordpress.com/2006/03/21/breadcrumb-navigation-and-duplicate-content-seo/</guid>
		<description><![CDATA[Sometimes the tenets of good navigation run counter to the tenets of proper SEO. Here&#8217;s one example: Breadcrumbs are a great navigational element for users. They orient the users as to where they are in the structure of a site, especially when the user comes in through a search engine to a page he or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=usabilityexpert.wordpress.com&amp;blog=160586&amp;post=3&amp;subd=usabilityexpert&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Sometimes the tenets of good navigation run counter to the tenets of proper SEO.</p>
<p>Here&#8217;s one example:</p>
<p>Breadcrumbs are a great navigational element for users. They orient the users as to where they are in the structure of a site, especially when the user comes in through a search engine to a page he or she did not navigate to. Perhaps he reached the news page associated with a topic when the main topic page was desired.</p>
<p>In that case, the back button just will not do. <b>In the worst case, I&#8217;ve seen internal navigation that uses a javascript history.back() as a link that actually returns the user to the SERPs instead of to the previous page. The horrors!</b></p>
<p>Ex: <a href="http://www.yourlawyer.com/articles/read/11398/">http://www.yourlawyer.com/articles/read/11398/</a></p>
<p>So breadcrumbs are a good thing, right?</p>
<p>Well, maybe. Most breadcrumb implementations use a parameter in the URL to indicate the current category:</p>
<p>Ex.</p>
<p><a href="http://www.lawyerseek.com/Practice/Pharmaceutical-Injury-C1/Accutane-P12/"> http://www.lawyerseek.com/Practice/Pharmaceutical-Injury-C1/Accutane-P12/</a><br />
<a href="http://www.lawyerseek.com/Practice/In-the-News-C20/Accutane-P12/"> http://www.lawyerseek.com/Practice/In-the-News-C20/Accutane-P12/</a><br />
(these URLs are mod_rewritten &#8212; but that makes the argument even clearer. The parameters are after the C and after the P, respectively.<br />
It depends on whether you have items (products, topics, etc.) that dwell in multiple categories.</p>
<p>If not, your life is easy, you can stop reading now.</p>
<p>If so, there is a major problem.</p>
<p>If you have a category in 2 categories, you have the same page twice, even worse would be 3-5 categories (and pages). This can lead to a penalty for duplicate content if it happens enough.</p>
<p>In this case you have 3 options:</p>
<p>a) Create the concept of a &#8220;primary&#8221; category, and exclude the other pages with a robots.txt exclusion or a meta tag exclusion.</p>
<p>This is the solution advocated by Dan Thies of <a target="_blank" href="http://www.seoresearchlabs.com/about.php">SEO Research Labs</a>, and the solution I use on <a target="_blank" href="http://www.lawyerseek.com">Lawyer Seek</a>.<br />
b) Boost the unique content on each page (describe the category below the breadcrumb, put the category name in the title tag, different &#8216;also suggested&#8217; products)</p>
<p>c) Use the referer header to determine the breadcrumb (very limited! but it works).</p>
<p>Otherwise you&#8217;ll have duplicate content. You have been warned <img src='http://s2.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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